Match Point & Harry Potter Films (Predominately 8)
Audience: The target audience for this film to me would be young adults from maybe the ages 18-25. The director Woody Allen used predominately well known young actors to appeal to these ages(Match Point). The target audience for Harry Potter would be from a very young age of 8 up until 25. Harry Potter has a very wide fan base across the world. The audience was addressed by incorporating sports, such as tennis. In Match Point, the audience are addressed by the editor of the poster adding the young protagonists to the film poster to show "young adults having fun". In the Harry Potter poster shows that the film will provide something magical and dangerous will happen during the film and the audience are addressed through having the main character Harry with a wand kind of defending himself again insinuating something dangerous will happen.
Representations:
In Match Point, the fact that the film itself is set in England and highlights the upper class lifestyle makes this film very British. The same with Harry Potter, the fact that 95% of the actors are British, the sets are British and money would be British as well. In terms of feminism in Match Point, on the film poster they made the female look complicated and seductive. To me i believe there is no feminism in Harry Potter.
In Harry Potter and Match Point, youth culture both two different things. Example is that in Harry Potter, the youth came from normal homes but with the twist that they are witches and wizards. In Match Point youth culture is presented differently in the sense that they are upper class, they have money so their lifestyle is totally different. In these two films, youth culture are of exactly two different things. Again in both films there are mostly positive connotations about the youth, although in Harry Potter we can argue that it is not all good as at times in the films they go against school rules.
Harry Potter 8 -
Funding -
Production companies -
Distribution -
Mass Media -
(Electronics & Computer Science / Communications & Information) the means of communication that reach large numbers of people in a short time, such as television, newspapers, magazines, and radio
Niche Audience -
There is a new drive for niche audiences due to the fact that audiences are now in full control of what they watch. It is very rare to have a substantially large audience to watch at once, with the few exceptions of "American Idol", "Superbowl" and the Olympics. They specifically target a demographic. For example, Lifetime targets women and MTV targets youth. Today networks and production companies are trying to discover ways to profit greatly by trying new scheduling, new shows, and relying on syndication so television prospers through this new era where the viewer is in absolute control.
Demographics -
Demographics are the most recent statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing.
Hypodermic Needle Theory -
The "hypodermic needle theory" implied mass media had a direct, immediate and powerful effect on its audiences.
Two Step Flow Theory -
influence of media messages
Uses & Gratifications Theory -
Uses and Gratifications Theory is a popular approach to understanding mass communication. The theory places more focus on the consumer, or audience, instead of the actual message itself by asking “what people do with media” rather than “what media does to people” (Katz, 1959) . It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications. This theory would then imply that the media compete against other information sources for viewers' gratification. (Katz, E., Blumler, J. G., & Gurevitch, M. 1974)
