Inspiration

i showed my target audience my music video and asked them some specific questions on what they thought about it. All of this was filmed and is in the video below.

On this music video, focusing on the editing, between 2.55 - 3.02 there is a slow disslove in black and white that inspired me to add to my music video. Also, the fact that this slow dissolve was towards the end of the music video also inspired me to add mine to the end, although i added it in 2 diffe3rent places aswell.

Draft

I have finished my first draft of my music video, uploaded it onto youtube and had a focus group on facebook in which i addressed different people in my target audiences, from male to females aged 17 or students younger around the age of 12/13. i have print screened them. To the younger ages it is clear the message that i have wanted to put across in the music video, the song reflects on this also.

Production

The song i am doing a music video for has been taken down of youtube but i have the mp3 version. I will soon upload a preivew of what i have done so far in terms of editing!

#CLIMB

Video Shoot Pics

Here are some good pictures from the video shoot for the song "Climb".

Main Shoot

A few days before my main shoot, i had to pitch my idea of my music video to the rest of the class and to my teacher. I will upload the pitch in another blog post as soon as possible!

Yesterday, i went out to shoot the main parts of the music video with my film crew. I had assigned roles before we got to the location. I had a co-director, person to play music for me in the background and some people running errands for me as part of the music video. I had a photographer of mine (Saffa Karim) who is a good friend of mine to come along and take some pictures for me so i can not only blog them but use some good pictures as part as my digipak later on. The video shoot went well, but did not go exactly according to plan. The two lights i had planned to use, one was not working so i called for another one and when that one arrived it broke. Myself and the crew fixed the light and started filming. I used a dolly, tripod and of course the camera. We then realised that the batteries we had where not strong enough so we went looking for some stronger batteries. The shoot went on for two hours and would have probably went on for more but the memory card on the camera was full. Today i watched over the footage and continued with my editing in final cut pro. I have now gotten into it and i am still filming around different locations to put in my main video to give the nostalgia feeling. We had some test shots in the beginning and experimented with the lighting and position of the camera many times during the video shoot. i took some close ups, mid shots and full body shots. also a single shot, 2 shot and 3 shot. I have print screened me editing today on the mac, one thing that i can say i have found about using final cut pro is the constant rendering of clips after i have finished putting an effect on them. Also, in editing i have put the "flashbacks" of scenes i want the target audience to feel a sense of nostalgia for in black and white and the rest of the video is in color. I have skipped the intro of the song straight into the actual verses. I have decided to work backwards and do the introduction of the song last. In terms of dressing, the male singer had stuck to what i told him to wear which was essentially the "Justin Bieber" look. He decided to play on the target audience by wearing a Disney channel jumper but he had chinos on and canvas shoes. The same with my character having the "gangster" image and the female singer looking like  she could be someone "influential". Whilst filming i had made sure that all the shots where relevant to the message i was trying to put across to my target audience. All 3 characters in the music video to me represented 3 different STEREOTYPICAL London youth of today. I did not do it to patronize but to go with the same idea that things such as Kidulthood and Shank went for.

Before you see the pictures i would like to thank the team for coming out and getting this video shoot to be a sucessful one:

Barbora
Saffa
Rimante
Kevin
Jerome
Robert
Cleve
Dolly
Mandi
Leyla

I will upload exampler pictures from the video shoot in my next blog.

Production

I have started my production process. There was a performance that i had staged and decided for this to be the opening sequence to my music video. I had to chop the clips and fade the video along with the audio in and out. here is a print screen of what i have done so far in final cut pro. This was before i done the main music video.

Theory

Linking to "The Male Gaze" theory, i have decided to make the males in my music video masculine at the same time to give of the stereotypical look of a male. E.g. my character giving off that "gangster/hard boy look". Reason for this is there is predominantly more heterosexual males as London youth (not to be offensive).  And at the same time get my female singer to play on stereotypes to look "sexy" etc.  At the same time the song itself and the clips are a narrative in its own ways and will tell a story by themselves.

Story Board:

These are my main shots that i'm going to use in the music video, besides some others. but these are my main important ones.

Research into other institutions - Movie Industry

I have looked into different films that kind of reflected on the idea that i had which was to motivate. Over the half term i went to go and see "Dolphin Tale" this tells the story of a Dolphin with no tale but still swims, a young boy helps to get him a prosthetic tale. He tried hard and raised money for this dolphin to pay for the tale. This shows ambition in which i wanted to show in my music video and through the song i have chosen. I also noticed the soothing music that was used throughout the film, there was never any "hype music" or music that stuck out. I have tried to make sure that my music that i chose for this music video met the criteria. Also in the film i did notice that it was predominantly young people that where the main charachters and this reflects on my target audience starting from so young.

Pitch

ive had to pitch my music video to the rest of the class. it was flimed.



Older Audience Research

I have gone around to older people how they feel about the song i am doing a music video for and how they felt about it. i have put in order of teacher names how old they are because i do not have a specific age for them. but i have put the age code ages 25+

Ms Prina - I played the song "Climb" to a younger teacher in her early 30s. She had said the song was very motivational and it suited my target audience which was from 13-18. Sh had also made it clear that it would not suit her age group as she feels most people her age would have already had their motivation and would have achieved this.

Mr Felgate - Sir had said the song tells alot about the charachter singing. Shows that the singers would want to achive more.

• Hopefull.
• Mainstream.
• He had also suggested i go for older audiences as they would be earning money. Younger people would not be earning money: "dispossble income." suggestions 15-24.
• Very different in people my age doing this type of music. Singing abouot what we know.

Mrs Grounds - After Madam listening to the song, she had made it clear that the song was very uplifting and soothing. She had also said this song was motivational and wasn't forced like other songs that are out. She had also focused on the thought that the song was balanced, had all types of genres and sexes e.g. male and female singer and rapper.

Mrs Singh - Madam had said this song was definitely suitable for 13-18 year olds as they are the the ones that are in still in school and have aspirational targets. She had also highlighted that the song as well as being motivational was multi gender. Madam had also complimented the song on it being melodic and the appeal of the song would be wider.

Through this research i can see that my target audience is suitable and that i can also gather that it will not appeal to any older audiences through my research. the point that i wanted to put across about it being motivational is still seen not only in my target audience but in older audiences as well.

Audience Research

I wanted the song that i have chosen to have a certain effect on the listeners. it s a way they can use it as motivation for themselves with songs such as "Chipmunk - Champion" and "Justin Bieber - Never Say Never"

This is the response i got when i  asked a "focus group" what i wanted to put across and what they feel.

I also got onto twitter and asked one girl in particular what she thought of the song. the reason i chose to ask her is because she is into a different genre of music. Her response is below:

Synopsis

I have started to think about how i want to shoot the music video. At first i came up with filming some parts on a filed becuase i feel the whol idea shows a sense of lilberation metaphorically showing tor my audience that the world is your oyster. i have e-mailed some teachers using my blackberry regarding my location asking them i would like to use their equpment such a lighting and using the school basketball pitch for some major shots. i have print screened the e-mails i have sent out and the replies.