Monday, 7 November 2011

Older Audience Research

I have gone around to older people how they feel about the song i am doing a music video for and how they felt about it. i have put in order of teacher names how old they are because i do not have a specific age for them. but i have put the age code ages 25+

Ms Prina - I played the song "Climb" to a younger teacher in her early 30s. She had said the song was very motivational and it suited my target audience which was from 13-18. Sh had also made it clear that it would not suit her age group as she feels most people her age would have already had their motivation and would have achieved this.

Mr Felgate - Sir had said the song tells alot about the charachter singing. Shows that the singers would want to achive more.
  • Hopefull.
  • Mainstream.
  • He had also suggested i go for older audiences as they would be earning money. Younger people would not be earning money: "dispossble income." suggestions 15-24.
  • Very different in people my age doing this type of music. Singing abouot what we know.
Mrs Grounds - After Madam listening to the song, she had made it clear that the song was very uplifting and soothing. She had also said this song was motivational and wasn't forced like other songs that are out. She had also focused on the thought that the song was balanced, had all types of genres and sexes e.g. male and female singer and rapper.

Mrs Singh - Madam had said this song was definitely suitable for 13-18 year olds as they are the the ones that are in still in school and have aspirational targets. She had also highlighted that the song as well as being motivational was multi gender. Madam had also complimented the song on it being melodic and the appeal of the song would be wider.

Through this research i can see that my target audience is suitable and that i can also gather that it will not appeal to any older audiences through my research. the point that i wanted to put across about it being motivational is still seen not only in my target audience but in older audiences as well.

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